As more and more people turn to online shopping, the demand for e-commerce platforms has skyrocketed. But a common question is “Is Shopify better than Etsy?” Shopify and Etsy are two of the most popular platforms for small businesses to sell their products online. While both platforms offer great benefits to businesses, they have different features and target different types of sellers. In this article, we will take an in-depth look at both Shopify and Etsy and help you decide which platform is better for your business.

Is Shopify better than Etsy

Shopify Overview

Shopify is a powerful e-commerce platform that allows businesses to create and manage their online store easily. It was founded in 2004 in Ottawa, Canada, and has since become one of the leading e-commerce platforms in the world. Shopify offers a wide range of features, including website design, product management, payment processing, and shipping management, all in one platform. Shopify also provides businesses with powerful tools for marketing, analytics, and reporting, making it an ideal choice for small and medium-sized businesses.

Etsy Overview

Etsy is a global online marketplace that focuses on handmade, vintage, and unique products. It was founded in 2005 in Brooklyn, New York, and has since become a leading e-commerce platform for independent sellers. Unlike Shopify, Etsy focuses on creative and unique products, making it an ideal platform for artists, artisans, and craftsmen. Etsy offers a range of features, including product listings, order management, and payment processing, all within its marketplace platform.


Pricing is an essential consideration when choosing an e-commerce platform. Shopify offers a range of pricing plans, starting from $29/month for the Basic Shopify plan to $299/month for the Advanced Shopify plan. Shopify also offers a 14-day free trial for users to test the platform’s features before committing to a paid plan.

Etsy charges sellers a $0.20 listing fee for each product listed on its platform. Etsy also charges a 5% transaction fee on the sale price of each item, including shipping costs. This means that if you sell a product for $100, Etsy will charge you a $0.20 listing fee and a $5 transaction fee, leaving you with $94.80. However, Etsy does not charge any monthly fees, making it an attractive option for small businesses.

Design and Customization

One of the most significant differences between Shopify and Etsy is design and customization. Shopify allows businesses to create and customize their website, giving them complete control over the design and layout of their online store. Shopify offers over 70 professional themes, and businesses can also create custom themes using HTML, CSS, and Liquid.

Etsy, on the other hand, has a more limited approach to design and customization. Sellers can only customize their shop banner and avatar, and product listings must follow Etsy’s guidelines. This limited customization is one of the reasons why Etsy’s shops have a similar look and feel.

Marketing Tools

Marketing is an essential part of any e-commerce business. Shopify offers a wide range of marketing tools, including email marketing, social media integration, and search engine optimization (SEO). Shopify also provides businesses with a range of analytics and reporting tools to track their marketing efforts’ success.

Etsy also offers marketing tools, including social media integration, search engine optimization, and email marketing. However, these tools are not as comprehensive as Shopify’s. Etsy’s marketing tools are more focused on promoting products within its marketplace, rather than driving traffic to a business’s website.

Payment Processing

Payment processing is another essential consideration when choosing an e-commerce platform. Shopify offers a range of payment processing options, including Shopify Payments, which is integrated into the platform, and third-party payment gateways such as PayPal, Stripe, and Amazon Pay. Shopify Payments charges a transaction fee of 2.9% + 30¢ per transaction for the Basic Shopify and Shopify plan and 2.4% + 30¢ per transaction for the Advanced Shopify plan.

Etsy also offers a range of payment processing options, including Etsy Payments, which is integrated into the platform, and PayPal. Etsy Payments charges a transaction fee of 3% + $0.25 per transaction. If a seller chooses to use PayPal, they will also incur a 2.9% + $0.30 transaction fee.

Shipping and Fulfillment

Shipping and fulfillment can be a complex process for e-commerce businesses. Shopify offers a range of shipping and fulfillment options, including integration with major carriers such as UPS, USPS, and FedEx. Shopify also offers a range of tools to manage shipping, such as printing shipping labels and tracking orders.

Etsy also offers shipping and fulfillment options, but they are more limited than Shopify’s. Sellers can purchase shipping labels through Etsy and print them directly from the platform. However, Etsy does not have the same level of integration with carriers as Shopify.

Customer Support

Customer support is an essential part of any e-commerce platform. Shopify offers 24/7 customer support through phone, email, and live chat. Shopify also has a comprehensive knowledge base and a large community of users who can help with any questions or issues.

Etsy also offers customer support through email, but their response time can be slower than Shopify’s. Etsy also has a knowledge base and a community forum where users can find help and advice.

Is Shopify better than Etsy?

Pros and Cons of Shopify

Pros of Shopify

Cons of Shopify

Pros and Cons of Etsy

Pros of Etsy

Cons of Etsy


Choosing between Shopify and Etsy depends on your business needs and goals. If you are looking for complete control over your website design and customization, comprehensive marketing and analytics tools, and integration with major payment gateways and shipping carriers, then Shopify is the better option. However, if you are a creative or unique product seller looking for an easy-to-use platform with no monthly fees, then Etsy may be the better choice.

Ultimately, the decision comes down to your business’s specific needs and goals. Both Shopify and Etsy offer great benefits to e-commerce businesses, and it’s up to you to decide which platform best suits your business.